Randy Schrock

BDS Marketing
Senior Vice President Strategic Services

Area of Expertise: Data Science ​& Design Thinking, Your Customers - ​Their Journey

Randy brings more than 25 years of industry experience in the retail marketing and research sectors to the UCR Design Thinking Advisory Board. He currently oversees Strategic Services for BDS Marketing, including the Research and Analytics team, and provides strategic guidance across the company's client portfolio, working closely with Motorola, Canon, Samsung, and other world class brands.

Randy has authored both custom and syndicated market research, published in trade journals and has also spoken at international conferences. He is currently a member of CTA, MRA, MSPA, and is also aligned with Rutgers, UCI, and UCLA.

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