Advisory Board Member Profile
Juan Hidalgo Reina
Director of Design
Area of Expertise:
Introduction to Design Thinking, Your Customers - Their Journey, Empathy & Storytelling, Ideation & Innovation;Prototyping, Testing & Iteration, The Design Thinking Organization
Juan is a seasoned, results-oriented Design leader, with 20+ years of professional experience designing Software solutions and high-end user experience across all devices. Working and solving complex design problems for a wide range of industries: IT, Banking, Government Agencies, etc.
Juan’s career has taken him across Europe, and USA, working in all sorts of positions. From Visual Designer, Interaction Designer, Usability tester, Design Strategist, User Experience Leader, Design Manager, etc.
Juan specializes in elevating the role of customer-centric design practices within organizations and leading globally distributed teams to deliver world-class product and service ecosystems to customers. With demonstrated ability to foster effective partnerships, manage relationships, and effectively influence and build alignment.
Lately in Liferay, as Director of Design, he´s the responsible of the whole User Experience for (DXP, Commerce, Cloud, Lexicon, etc). Liferay is a Leader for the Tenth Year in the 2020 Gartner Magic Quadrant for Digital Experience Platforms.
Design Leadership/Management/Mentorship, UX Research, Design Strategies, User Experience, Accessibility, IA, Interaction Design, Design System Development and Architecture.