America Red Cross
Area of Expertise: Empathy & Storytelling, Ideation & Innovation, To Market - The New Business Plan
Erica maintains a diversified background that has given her a broad understanding of communication principles, including community and government relations, marketing, event coordination, as well as program management and small business development. Prior to joining the American Red Cross, she served as the Executive Director for the Pomona Chamber of Commerce for 4 years. In her role she collaborated with the business community, local government, non-profit agencies and stakeholders to work towards a thriving Pomona Valley economy.
After earning a Bachelor of Science in Communications from California State Polytechnic University, Pomona in 2005, she began her pursuit of a career in economic development working for a non-profit community development corporation in Los Angeles that focused on the growth of the minority small business community. Seeing the need for advocacy and support in the business community, she was able to use her education in public relations to network with local stakeholders and politicians.
As her interest in economic development grew she became the Business Development Specialist for the City of Pomona under the former Redevelopment Agency. Soon after an opportunity to serve as the Business Improvement District Manager for the City of Huntington Park provided her an arena to work with over 400 businesses.
Erica currently serves as a member of the following organizations and committees: Kiwanis Club of Pomona, Rotary Club of Pomona Valley, Moms Club of Diamond Bar/Walnut and Board Member of the Cal Poly Pomona Foundation. Erica was born and raised in the city of El Monte and spent most of her upbringing in the San Gabriel Valley. She currently resides in the city of Diamond Bar with her husband and two young children.