Advisory Board Member Profile
Cindy Sherman
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Frieda's produce
Director, Marketing & Innovation 
Area of Expertise:
Introduction to Design Thinking, Ideation & Innovation, To Market - The New Business Plan |
Cindy Sherman is the Director of Marketing, Insights & Innovation at Frieda’s Specialty Produce in Orange County, CA. With 20 years of experience in Marketing Strategy, Marketing Leadership and Innovation, Sherman has innovated for Consumer Packaged Goods companies such as PepsiCo, Wrigley, and Starbucks. Sherman has deep innovation experience, having built new product pipelines across the coffee, confections, snacks, and juice categories. She applies her background in design thinking to all of her innovation and marketing challenges. Sherman has a bachelor of science in Marketing from Rutgers University and an MBA from Haas School of Business at University of California, Berkeley. She lives in Long Beach, California, with her husband and kids Harrison (7) and Emilia (4). |
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