DESIGN THINKING AT UNIVERSITY OF CALIFORNIA RIVERSIDE
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Advisory Board Member Profile


Brady Aase

Pacific Dental Services, Inc.
SVP Strategic Development
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Area of Expertise:
Data Science ​& Design Thinking, Your Customers - ​Their Journey, Empathy ​& Storytelling, Ideation ​& Innovation, To Market - ​The New Business Plan
I joined Pacific Dental in July 1996 as Controller of a small, 3 location, $3 Million revenue dental business. With explosive growth both in operations and business administration requirements, responsibilities quickly evolved as did my role. Since 2003 I served the company as CFO. Overseeing  all aspects of the treasury, finance and accounting organizations along with with various organizational architecture/structural issues.

The most critical responsibilities is to always be prepared an ensure PDS has adequate access to capital for growth. Prior to Pacific Dental Services, I spent one year with Coopers & Lybrand (also known as PWC).  I received my BA in Business Economics in 1995 from the University of California, Santa Barbara.  I have been married since 2001 to Jennifer.  Together we have 3 amazing kids.

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DESIGN THINKING EXECUTIVE PROGRAM at UCR Extension
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Empowering individuals and firms to re-imagine how they approach business in today's competitive landscape.
University of California Riverside Extension
1200 University Ave.
Riverside, CA 92507
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Ashley Yanez
Program Manager
Ashley@designthinking.extension.ucr.edu
951.824.6064​
  • Home
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