Aretha Samuel

Nobel Systems
Chief Technology Officer

Area of Expertise: Data Science ​& Design Thinking, Your Customers - ​Their Journey, Empathy ​& Storytelling, Ideation ​& Innovation, Prototyping, ​Testing & Iteration

Aretha was born in India and raised in USA. She went to school in UC Berkeley for a bachelors in Electrical Engineering and Computer Science. Since then, she has worked and lived in Costa Rica then moved back to San Bernardino. She's been working in southern California for 10 years, building software solutions for water utilities and municipalities all across the world, with a passion in creating beautiful software for her clients. 

"To see my Philippine, Dutch, and American customers maintain their assets from a click on an iPhone gives me joy. Transforming my clients’ maintenance programs from paper to state-of-the-art IoT sensor networks plus Artificial Intelligence technologies provides great satisfaction. Good design is powerful and beneficial for society, and I’m continually looking to improve and build." - Aretha

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