DESIGN THINKING AT UNIVERSITY OF CALIFORNIA RIVERSIDE
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UCR Extension Design Thinking
​Advisory Board Member

Aretha Samuel

Nobel Systems
Chief Technology Officer

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Area of Expertise: Data Science ​& Design Thinking, Your Customers - ​Their Journey, Empathy ​& Storytelling, Ideation ​& Innovation, Prototyping, ​Testing & Iteration

Aretha was born in India and raised in USA. She went to school in UC Berkeley for a bachelors in Electrical Engineering and Computer Science. Since then, she has worked and lived in Costa Rica then moved back to San Bernardino. She's been working in southern California for 10 years, building software solutions for water utilities and municipalities all across the world, with a passion in creating beautiful software for her clients. 

"To see my Philippine, Dutch, and American customers maintain their assets from a click on an iPhone gives me joy. Transforming my clients’ maintenance programs from paper to state-of-the-art IoT sensor networks plus Artificial Intelligence technologies provides great satisfaction. Good design is powerful and beneficial for society, and I’m continually looking to improve and build." - Aretha

    Contact Aretha Now!

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DESIGN THINKING EXECUTIVE PROGRAM at UCR Extension
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Empowering individuals and firms to re-imagine how they approach business in today's competitive landscape.
University of California, Riverside
1299 University Avenue, Suite 201
Riverside, CA 92507
Contact Us
Jonathan Labko
Program Director
jon.labko@mail.extension.ucr.edu
​951.824.6064​
  • Home
  • About
    • Design Thinking Difference
    • Instructors
    • UCR Extension
    • FAQ
  • Register
    • Register Now >
      • Online
    • Pay Now
    • Upcoming Class Dates
  • Program Info
    • Academic Overview
    • Curriculum
    • In-Class Experience
    • Online Experience
  • Corporations
  • Contact Us