Director, Marketing & Business Development
Area of Expertise: Introduction to Design Thinking, Data Science & Design Thinking, Your Customers - Their Journey, Ideation & Innovation, Prototyping, Testing & Iteration, To Market - The New Business Plan, The Design Thinking Organization
Anil is currently a Director of Marketing and Business Development for Advantest, a leading company in the semiconductor test industry. He has spent over 30 years in the semiconductor, medical, aerospace, and defense industries in several positions ranging from technical application engineering, product marketing, marketing communication, sales and operations.
He has extensive experience in working with technical products and customers to build value propositions which have resulted in customer and market share growth. A recent area of focus has been his ability to build thought leadership for companies using integrated marketing and marketing communications (i.e., web presence, social media, media relations, literature, trade shows). Anil has been invited as a speaker at over 10 industry conferences and events in the US, Korea, China, and Europe as has been on several industry committees. He has both a bachelor’s degree in electrical engineering as well as an MBA.
Anil has also been passionate about working with start-up companies to help position and build traction in their early stages. He served as a member of OCTANE’s LaunchPad which helped to prep companies for funding and has participated in many of the local events. He has helped to sponsor several UC Irvine student intern projects as well as shared his experiences as a keynote speaker at a recent UC Irvine Engineering Conference.