Area of Expertise: Your Customers - Their Journey, Empathy & Storytelling
Allison has an accomplished history of building online marketing and eCommerce programs. She has been the Director of Marketing at Paper Mart since 2015, where they have launched a variety of new marketing channels taking the 98 year old business to the next level. Under her leadership, the company has gained national exposure on the 'Today Show' and NBC's hit show 'Making It'. They've also partnered with the Boys & Girls Club and Make-A-Wish Foundation LA, and received a Stevie Award for Sales & Customer Service Excellence.
Prior to joining Paper Mart, Allison was the Director of Web Merchandising for Harbor Freight Tools, Director of Marketing at Oversee.net, Client Partner at Experian CheetahMail, and Director of Internet Merchandising for Viking Office Products, an Office Depot Co. Allison is on the Advisory Board for Cordial and part of the BrainTrust for RetailWire.