Advisory Board Member Profile
Alison Zabaro
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Director of Data Strategy and Insights
Area of Expertise:
Data Science & Design Thinking, Empathy & Storytelling |
Alison Zabaro takes a vision and makes it reality through sound strategy development. She intuitively sees the threads of opportunity that wind through an organization, brings them together into a coherent whole, helps others extend their thinking, and drives material business advantage.
Currently, as Director of Data Strategy and Insights at Scorpion; a privately held, fortune 5000 digital marketing company. Alison oversees the market development team. She is spearheading major strategic shifts for transforming data from a functional focus to an enabler of innovation for the business. Previously, as a Sales Operations Manager, Alison led business development at Advanced Bionics. A tactical and strategic role in helping accelerate sales revenue. More specifically, part of a team which set the company's sales strategy to grow revenue, expand the sales organization while being able to quickly measure and articulate (report) success. Data-driven, tactical, and highly autonomous role spanning the entire sales organization with the mission of owning the numbers, identifying patterns to inform the strategy, measuring success, and crafting tactical plans to support the company’s sales goals. Prior to Advanced Bionics Alison found success working on multimillion-dollar technology projects for the movie studios and began her career in the dot com boom of the 90’s spearheading early website design, cloud and wireless technology. Alison holds an BA from the University of California, Los Angeles and is certified in project management from the Project Management Institute. |
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