An Overview of the Design Thinking Executive Program 

The Design Thinking Executive Program is designed to develop your abilities to apply innovative Design Thinking principles to everyday challenges and difficult problems. You'll learn skills to help build better and more innovative products and services that solve real problems. This program will give you and your teams a better method for articulating ideas and challenging assumptions. You'll learn a shared approach for understanding, defining, testing, and implementing ideas that lead to amazing customer and employee experiences. ​

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This course applies methods and principles of Human-Centered 
Design and Design Thinking to business and industry. Topics 
include:

• An introduction to design thinking principles and history
• The psychology and indispensability of empathy in problem-solving
• Application of visualization methods and tools
• Customer experience foundations and journey mapping
• Ideation best practices
• Low fidelity prototype design and validation
• Business value of design thinking and ROI

Interdisciplinary Approach

Design Thinking requires you to work as a team member across disciplines. This curriculum is designed to engage you and your peers in hands-on learning opportunities to solve real-world problems.  ​​

Practical Outcomes

Course instructors and leadership consult directly with organizations in today's marketplace ensuring you will leave the program with skills and knowledge to ask the right questions and manage your teams using the Design Thinking Approach.

Hands-On Learning

Gain the skills to solve real-world problems by facilitating course exercises and simulations. These interactive, hands-on sessions leverage best-practice methods and frameworks. With online offerings, you'll have access to weekly virtual interaction with instructors and peers.

Actionable Toolkit

During the program, you'll complete your own Professional Design Thinking Portfolio and apply your learnings toward your Capstone Project: a real or hypothetical problem, solution, and strategic plan.

Key Takeaways

• Common Framework - A scientifically-proven approach for solving problems collaboratively 
• Ideation & Visualization - Creative and engaging ways to envision innovation
• Innovation Tools - Better tools for refinement, iteration & testing solutions
• Measurement & ROI - KPIs that yield tangible business benefits 

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