Welcome to the Design Thinking Executive Program
Today’s competitive and dynamic landscape requires individuals and firms
to reimagine their business strategy and approach to innovation. Solving
complex problems often requires multi-disciplinary teams to work
collaboratively, combining both creative and analytical approaches.
Design Thinking employs methods and mindsets that promote a
human-centered approach to innovation. This process concentrates on
understanding human behavior to generate deep insights, articulate
needs, design prototype solutions, then validate their application.
The Design Thinking Program explores how innovation is used to design products and services that meet real human needs. You will learn new ways to manage complexity and create sustainable products benefiting both internal and external stakeholders. Throughout the program, you will be guided by professional designers and educators who are experts in their field. Our format is designed to train and develop your creative and critical thinking skills to help you lead innovation initiatives within your organization.
Why Design Thinking?
Humanize your approach to innovation. Design Thinking broadens the scope of business strategies to give you a competitive advantage over those who are stuck in the old ways. The result? Uniquely solving problems for customers, employees, and value-added stakeholders.
Choose between a hands-on, 4-day immersive program or a self-paced online program. Learn to apply principles that drive innovation using techniques developed by top firms, while our experts guide you through every step.
What others are saying...
Mark Maxwell | Senior Analyst for Learning Experience Design, Salesforce
Mark and his team understood that empathy is important in engaging their customers, but their strategies for doing so needed work. After taking the Design Thinking program, Mark was able to create more detailed and accurate customer persona profiles, resulting in more relevant programs and effective communication.
Comments from our program experience surveys:
So glad to have got the opportunity to complete the Design Thinking program. The course structure and flow were excellent. All the speakers did a fantastic job. Having real world videos on design thinking process was powerful to further emphasize the concepts. The exercises on ideation, hands on prototyping, and validation were impactful.
I enjoyed the course and its content. The engagement with course materials and speakers encouraged me to apply Design Thinking concepts on a daily basis. In short, it developed my thinking, challenged my current way of thinking and added value to my interactions with colleagues and reports.
I thoroughly enjoyed the customer experience, journey mapping and ideation portions of the program. These were not exercises that I had gone through previously, but they helped me to become familiar with where my efforts have fallen short on understanding the user experience and I will be taking my learnings back to my work.